Benchmark Plans Life Bags

Bulldog Licensing has brokered a deal between Life magazine and Benchmark for a new line of branded bags.

April 6, 2018

Bulldog Licensing has brokered a deal between

Life

magazine and Benchmark for a new line of branded bags.

Benchmark will be developing a wide range of products, including messenger bags, beach bags, overnight bags and hold-alls featuring the

Life

logo and images from the magazine’s photographic library.

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