A second season of Entertainment One’s “Ben and Holly’s Little Kingdom” has launched on Nick Jr. U.K. Thirteen new episodes from will be broadcast on the channel at the end of the year, and Channel 5’s Milkshake! will begin airing the second season this fall.

eOne Family will promote the new series broadcast with a digital media and experiential marketing campaign titled Ben and Holly’s Magic School with initiatives running throughout the fall.

The launch of new season follows other recent licensing announcements for the preschool series: Blues was recently appointed apparel licensee for the brand; a live stage show tour was announced for later this year; the show’s first app will launch this summer; and the brand was announced as the official charity partner for the 2012 Jeans for Genes Day preschool campaign in the U.K.