ble network, has inked a multiyear deal with C-Life Apparel for a line of Ben 10 swimwear. The line will be available at retail starting this spring. 

“As the popularity of Ben 10 continues to grow on our air and at retail, we are constantly looking for new and fun ways for our fans to experience the brand,” says Christina Miller, vice president of consumer products, CNE. “C-Life’s creative approach to boys’ swimwear is a great fit for us and this spring’s launch is a perfect extension of our soft-lines program.”

Since debuting on the network in January 2006, the “Ben 10” television series has become one of the network’s most popular series for boys and the November 2007 broadcast of “Ben 10: Race Against Time” holds the record as the most-watched telecast in Cartoon Network’s history. As the latest addition to the brand’s robust consumer products program, C-Life joins other “Ben 10” licensees ODM & Freeze (T-shirts), SG Footwear (flip flops and athletic shoes), Jay Franco (beach towels), and Pan Oceanic (sunglasses and swim accessories) to complete young fans’ beach apparel.