A consumer event organized by KP Events for Turner CN Enterprises took place in London's Leicester Square last weekend to promote the new Ben 10 TV series, which launched on 10.10.10 on Cartoon Network. The event entertained 1,000 Ben 10 competition winners from a promotion run in conjunction with Tesco.
A private preview screening of the first two episodes of the new series was given added pyrotechnics, a green carpet, photographers and appearances by the Water Hazard and Humungousaur costume characters. Inside the cinema, green popcorn, green candy floss and green drinks were given out. Following the screening, the celebrations continued for guests in Leicester Square Gardens, which featured a BMX bike and skateboard show, a stage appearance by award winning hip-hop break dancing troupe Zoo Nation, magicians and a Ben 10 gaming pod marquee.
