“In terms of historic significance, natural beauty and stunning architecture, Bel-Air is unique,” says Paulette M. DuBey, executive director, The Bel-Air Association. “The licensing program will be tasteful and authentic, with elements that will capture the unique essence of Bel-Air a treasure waiting to be discovered.”
“We want to create products that are organic to the brand,” says Holly Rawlinson, founder, The Name Game. “Bel-Air is particularly known for its beautiful homes, stunning gardens and landscapes; products that reflect these elements make sense for this program.”
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.