In conjunction with the release of his latest album this week, “Believe,” pop star Justin Beiber has partnered for a line of mobile accessories and an augmented reality (AR) app.
Beiber’s licensing rep Bravado has partnered with Cellairis for a line of limited edition designer iPhone cases. The new collection, Cellairis by Justin Beiber, showcases a variety of Justin Bieber's imagery and famed "Bieberisms."
The first Cellairis by Justin Bieber iPhone case debuted Monday in conjunction with the new album. Ten additional limited edition designs will be introduced in the fall to coincide with the worldwide Believe tour and back-to-school.
Beiber’s record label Mercury Music has joined forces with Blippar for an exclusive AR app triggered by the “Believe” album artwork. Pointing a smartphone at a “Believe” album cover, advertisement or poster will unlock exclusive virtual content and features including track samples and a photo game.