Live Nation Merchandise has teamed up with Diaper Dude to roll out The Beatles' Yellow Submarine-themed diaper bags and accessories.
The range, retailing for $88, will be available in spring 2011 at select retailers and Diaperdude.com.
"Diaper Dude has clearly established itself as a leader in parenting accessories and we are pleased to be working closely with them to reflect the iconic artwork and feel of The Beatles' Yellow Submarine animated film,"says Joe Marziotto, director of retail sales for Live Nation Merchandise. "We look forward to bringing together both companies to deliver exceptional merchandise for a new generation of parents."
Live Nation Merchandise is the North American licensing agent for The Beatles.