Beanstalk was given the Innovation Capability Award by Procter & Gamble for its work in developing licensing strategies and partnerships across P&G’s brands, which include Tide, Dawn, Cover Girl, Scope, Bounce, Max Factor, Febreze and Old Spice. 

Butler Home Products was also named as P&G’s Trademark Licensee Partner of the Year for launching the Mr Clean and Dawn brands into the household cleaning tools category. 

The awards were given as part of P&G’s annual Connect+Develop event that celebrates the company’s driving partners.