Beanstalk Takes Paris to Asia

Paris Hilton has appointed Asian eyewear manufacturer OEM & Design Company to develop an exclusive line of Paris Hilton optical frames, sunglasses and colored contact lenses for the Asian market. The deal was brokered by Beanstalk, which represents th

April 6, 2018

Beanstalk Takes Paris to Asia

The deal was brokered by Beanstalk, which represents the Paris Hilton Eyewear brand.

The line will be sold in department stores and specialty jewelry stores across the region, including China, Hong Kong, Japan, Malaysia, Singapore, Taiwan and Australia.

Hilton will appear at the Paris Hilton Eyewear launch at the Shanghai Optical Fair in February.

"OEM is one of Asia’s most well-respected eyewear players and has a solid history in developing glasses and contact lenses for global brands," says Ciarán Coyle, managing director of international at Beanstalk. "They have illustrated a sound understanding of Paris’s unique design sense and we believe that their range of optical frames and sunglasses will be on every Asian fashionista’s wish list next year."

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