Beanstalk client HGTV has partnered with Bassett Furniture for a branded line of custom upholstery and accent furniture. The line will be available in Bassett Home Furnishing stores next year, along with a separate collection that will launch at major retailers in North American and in select international markets.
The collections will debut at the IHFC in High Point in April; and at the World Market Center in Las Vegas in July.
The HGTV Home consumer product line, launched earlier this year, includes offerings in paint, flooring, lighting and soft goods.
"HGTV Home is all about creating smart and stylish products based on our years of experience informing and inspiring consumers both on-air and online,” says Ron Feinbaum, general manager of consumer products for HGTV. "Consumers trust HGTV to help them make informed decisions for their homes. Marrying the HGTV know-how with great furniture products from Bassett, will help consumers find the right style, design and quality in their furniture buying process."
