New Wave Fragrances has been appointed to produce a women's fragrance for BCBGMaxAzria to launch in March 2011.
The scent will be available at BCBGMaxAzria-branded boutiques worldwide, as well as U.S. department stores Macy's, Nordstrom, Dillard's, Bon Ton, Bloomingdales's and Lord & Taylor. It will also be sold at U.S. specialty stores such as Sephora and Ulta. In addition, an international rollout is planned for Europe, Japan, Korea, Canada, Mexico, Australia and South America.
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