BCBG Max Azria Group has partnered with Trimera Group for a line of swim products under its BCBG Max Azria and BCBGeneration brands.
The women’s swimwear collections will be available at retail in November.
“We are designing for every woman. Our focus has always been to make women look and feel fabulous while keeping the process of getting dressed effortless,” says Max Azria, founder, designer and chief executive officer, BCBG Max Azria Group. “Our women do it all and need chic, easy options that match their fast-paced lifestyles, so an expansion into swim was a natural fit. Trimera Group is an expert in swim, so the partnership will be a win for us both.”