Traub has been in the licensing business for 16 years, having worked at Chorion, Nickelodeon and Marvel Entertainment. He will report to Tom Keefer, senior vice president of global licensing at BBC Worldwide in New York.
"I'm delighted to announce that Bob is joining our team," says Keefer. "A core part of our licensing strategy is to facilitate and grow our retail presence across the world and this senior-level appointment is testament to our commitment. Bob brings a wealth of experience and will be key in ensuring our thriving portfolio extends successfully to retail."
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