BBC Worldwide plans to roll out a program across Europe over the course of its four-year deal. The company will work alongside The FA to give contemporary style direction, while capitalizing on the organization's iconic logo and brand. New product development will include player imagery.
"We are delighted to be taking our England and FA Cup licensing programs forward with a well-established and innovative partner such as BBC Worldwide," says Sean McAuliffe, group head of business development at The FA. "We are confident that our partnership and combined strategy can yield some very beneficial and successful licenses."
"We're thrilled to be working on one of the most recognizable and iconic brands in sport today," says Neil Ross Russell, managing director for children's and licensing at BBC Worldwide. "The FA's profile sits perfectly alongside the licensing programs we've developed with partners from some of the biggest British TV brands plus our sports expertise on the likes of Match of the Day and Question of Sport."