The global brands division of BBC Worldwide, which includes licensing activity, saw sales rise just over 15 percent to £71 million ($107 million) and a drop in profitability of nearly 9 percent. Licensing represented £19.5 million ($29.5 million) of that. Lonely Planet, bought by BBC Worldwide in 2007, has seen particular success in digital channels, with Apple now the single largest distributor of its city guides. Owners of the iPhone have downloaded 4.5 million Lonely Planet apps, after a promotional giveaway this year.
In other BBC Worldwide news, the company has just appointed CP International Clothing as the first external licensee
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