Reporting directly to Paul Dempsey, managing director, consumer products, London will build on his previous role to execute an international e-commerce strategy for the business, as well as driving growth in the digital delivery of BBC Worldwide’s consumer product video output, both download-to-own and electronic sell through. In addition, London will continue to partner with consumer product’s video, publishing, licensing and audio and music businesses, retail clients and the rest of BBC Worldwide to create next generation, innovative digital consumer products that utilize the latest consumer technology and platforms.
London was previously senior vice president, global digital properties.
“I am delighted that Claude will be taking on the role of digital director,” says Dempsey. “As the consumer products division continues to deliver on its strategy of extending fans’ enjoyment of their favorite shows, our digital business is becoming an ever more vital part of our ongoing success. I very much look forward to working with him in this new role.”