BBC Worldwide and Avon will launch two unique Strictly Come Dancing fragrances in the U.K. inspired by the Latin and ballroom themes. The perfumes, Latin Sensation and Ballroom Beautiful, will be launched this winter in time for Christmas. They will be available to buy exclusively from Independent Avon sales representatives or online.
“‘Strictly Come Dancing’ is a fantastic show with millions of loyal viewers; we developed the fragrances as a treat for all those fans,” says Jason King, European fragrance and color cosmetics director, Avon. “The scents evoke the thrill of being swept away on the dance floor, whilst the precious bottles were inspired by the iconic glitter ball and dazzling jewels that are synonymous with the show.”
The new partnership will reach several other markets across Europe,
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