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BBC Signs Baby Jake Partners

BBC Worldwide signed publishing and DVD partners for its CBeebies show "Baby Jake:" children’s publishers Egmont will develop books, and 2entertain will publish DVD products.Egmont will roll-out Baby Jake book next July, while 2entertain w

Egmont will roll-out Baby Jake book next July, while 2entertain will publish the debut DVD in the first half of next year.

Appointed as the licensing agent for the brand last month, BBC Worldwide has secured a raft of partners for Baby Jake, including U.K. master toy partner.

"These deals build upon the U.K. master toy license signed with Vivid in June and reinforce the early success of Baby Jake on CBeebies itself and on the BBC’s catch-up platforms," say Billy Macqueen, joint managing director at Darrall Macqueen and executive producer on "Baby Jake." "We’re delighted that 2entertain and Egmont have partnered with Darrall Macqueen and BBC Worldwide to expand Baby Jake’s success from the small screen to the high street."

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