"Attracting new audiences as well as building strong relationships with some of the show’s most passionate young fans in new and engaging ways marks a very exciting move for the Strictly brand," says Simon Hutson, director of digital development at BBC Worldwide. "This digital world allows fans to experience the glamour of the ballroom before, during and after the show’s transmission and ensures they have their own way of interacting with the show in an environment they already socialize in.”
"We’re excited to bring a new dimension of digital entertainment to our members with a full Strictly Come Dancing experience
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