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BBC Names Consumer Products Exec

BBC Worldwide had named Fiona Eastwood marketing director of its consumer products division, where she will develop brands such as Top Gear, Doctor Who, Frozen Planet and John Bishop.Eastwood starts in January 2012 and will report to Paul Dempsey, managin

Eastwood starts in January 2012 and will report to Paul Dempsey, managing director consumer products and chief executive officer of 2|entertain, and Helen Kellie, chief marketing officer BBC Worldwide.

Eastwood joins from BBC Worldwide’s brands, consumer and new ventures division, where she was commercial director for Doctor Who.

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