Darrall Macqueen and BBC Worldwide have awarded the U.K. master toy license to Vivid, which will develop the initial line of toys, puzzles and games to hit retail shelves in January.
“We’re delighted to be working on Baby Jake which has all the early signs of a successful pre-school property," says Julie Kekwick, senior licensing manager BBC Worldwide. "Our strategy has been to sign-up world-class partners across formats and working closely with Darrall Macqueen, we’re delighted that Vivid are on board and look forward to further conversations at Licensing Expo next week.”
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