in 3-D. The candy will hit major grocery, drug, and convenience chains this month, and the online game will launch on Candymania.com.
The Transformers: Dark of the Moon line will include Ring Pop, Juicy Drop Pop, Baby Bottle Pop and Jumbo Push Pop candies with Transformers-inspired flavors and character graphics. The Transformers-themed Baby Bottle Pop will feature color-changing candy powder.
Bazooka Candy Brands will create an online gaming destination for consumers at Candymania.com. The multi-level game will allow players to play in 3-D. Bazooka Candy Brands products will be integrated into the game as power-ups.
“We are thrilled to partner with the Bazooka Candy Brands team and leverage the expansive retail reach of their products as an exciting opportunity to further connect with Transformers movie fans,” says LeeAnne Stables, Paramount Pictures’ executive vice president of Worldwide Marketing Partnerships. “This campaign gives the many fans of the Transformers franchise another way to experience and get excited for this highly anticipated film.”