Bassettbaby and Babylicious Line Due

Bassett Furniture Industries partnered with Babylicious for a hip baby bedding collection, which will sell under the Bassettbaby brand name. Bassettbaby’s vision is to create “The World of Bassettbaby” in multiple nursery and infant

April 6, 2018

Bassett Furniture Industries partnered with Babylicious for a hip baby bedding collection, which will sell under the Bassettbaby brand name. Bassettbaby’s vision is to create “The World of Bassettbaby” in multiple nursery and infant product categories. Brand expansion through product coordination across several categories and utilizing the correct marketing vehicles will create an easy and enjoyable experience for the Bassettbaby customers to style their nurseries in a fashion that is consistent with their lifestyle and decorative preferences. A layette partner will be announced in the near future.

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