The B&N Kids' Club, a free loyalty and rewards program for parents and caregivers, has launched at Barnes & Noble bookstores. The in-store and online program offers exclusive benefits and savings on children's books, toys and games.

The program's discounts include a 30-percent-off coupon, a $5 coupon for every $100 spent and birthday gifts (a free cupcake/cookie from the Barnes & Noble Café and a digital book created on Tikatok.com). In addition, the club members will receive a monthly e-newsletter with exclusive offers, product suggestions and more.

"Barnes & Noble is committed to being a valuable resource for parents," says Jaime Carey, chief merchandising officer for Barnes & Noble. "Our recently launched B&N Kids' Expert Circle and our newly expanded educational toys and games section in stores and online reflects our dedication to helping parents choose the best products and receive meaningful advice about all the stages of raising children. B&N Kids' Club is our way of saying thank you for continuing to trust Barnes & Noble."