Ohiya and Bare Tree Media have teamed up to expand the Ohiya Friends brand across digital entertainment platforms. Under the new partnership Bare Tree Media has global digital licensing rights to create branded virtual goods, as well as mobile games and apps.
“We are truly excited to enter into this partnership with Ohiya at an early stage of the brand’s growth, allowing us to help cultivate a digital strategy for the brand,” says Robert Ferrari, chief executive officer, Bare Tree Media. “The characters within the Ohiya Friends circle are perfect for the teen and adult markets consuming digital content on their computers online and via their smartphones and tablets.”
Bare Tree Media will publish Ohiya Friends virtual goods across its network of virtual worlds and other digital distribution channels on a worldwide basis, and has an Ohiya mobile app in the works.
"We are extremely happy to partner with Bare Tree Media to create fun, fresh, and engaging digital content. As Ohiya continues the steady growth we've been experiencing, it is essential to have a solid partner like Bare Tree Media to build a strong digital foundation," says Jason Tharp, creative director, Ohiya. "We look forward to seeing our Zombuddiez and other Ohiya characters roaming around in the digital world."
