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Bandai Debuts New Pocoyo Toy

Bandai America debuted its new preschool toy, the Pocoyo SwiggleTraks feature set, now available at U.S. retail locations, including Toys 'R' Us, select Walmart stores and The Pocoyo SwiggleTraks feature set is a unique, flexible track that ca

The Pocoyo SwiggleTraks feature set is a unique, flexible track that can bend, twist and extend. Inspired by the Zinkia Entertainment TV series, the feature set complements Bandai’s existing line of Pocoyo plush, vehicles and bath toys.

“The Pocoyo SwiggleTraks feature set gives the enduring appeal of classic track and vehicle play a state-of-the-art twist with innovative, flexible pieces that add an entirely new dimension for kids,” says Tor Sirset, vice president of marketing for Bandai America. “This is the toy of the season that’s going to charm everyone from the curious preschooler, to the savvy parent, to the nostalgic grandparent.”

“The Pocoyo SwiggleTraks system is a meaningful brand extension for Zinkia, complementing the current toys available by offering kids endless creative opportunities to engage with the characters and the stories they tell,” says Maria Doolan, managing director, brand and business development for Zinkia Entertainment. “Through the show, DVDs from NCircle Entertainment and licensed products like Bandai’s toy line, we’ve seen the Pocoyo phenomenon grow significantly to reach millions of preschoolers and parents worldwide.”

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