Bandai Brings the Brands to Toy Fair

Bandai also added products to Pocoyo, including a SwiggleTraks track and motorized vehicle sets.

Harumika, winner of Good Housekeeping’s “2010 Best Toy Award” for fashion design, is launching the Harumika Component System, with pieces priced at $5.99 each.

“Bandai America’s diverse 2011 brand portfolio is bringing new innovation and highly anticipated licensed brands to the market, delivering hours of fun for children,” says Mark Schaffner, executive vice president of toys for Bandai America. “The engaging play patterns offered by our 2011 line-up encourage kids to learn, laugh and imagine, all at a tremendous value that parents will appreciate.”