O'Brien will manage BabyTV development across subscription video on-demand, search platforms, smartphones, mobile, syndication, gaming and social networking sites.
He previously served as a sales executive at Sony Pictures Television, where he handled distribution and licensing of feature films and television series to broadcasters. O'Brien has also worked as an analyst at Informa Telecoms & Media for the TV, music, film and game markets.
"Keith's track record in building international content partnerships will prove invaluable to BabyTV as we continue to tailor our programming packages for new and emerging media platforms to reach our target group," says Ralf Kies, licensing and merchandising director at BabyTV.
BabyTV, a 24-hour, commercial free channel for infants, toddlers and caregivers, is available in
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