The new category includes infant and toddler soft-soled shoes inspired by the Baby Genius brand. The footwear will be out spring 2011 in the U.S. and Canada.
"We are pleased to be working with United Legwear under a new agreement to further the reach of the Baby Genius brand with innovative new footwear products that incorporate the Baby Genius mission, music makes a difference," says Larry Balaban, chief communications officer of Baby Genius.
The Joester Loria Group brokered the deal on behalf of Baby Genius.
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