April 6, 2018
Pacific Entertainment has extended its licensing deal between Baby Genius and United Legwear to footwear. The two companies initially partnered in April for bibs, body suits, socks and more.
The new category includes infant and toddler soft-soled shoes inspired by the Baby Genius brand. The footwear will be out spring 2011 in the U.S. and Canada.
"We are pleased to be working with United Legwear under a new agreement to further the reach of the Baby Genius brand with innovative new footwear products that incorporate the Baby Genius mission, music makes a difference," says Larry Balaban, chief communications officer of Baby Genius.
The Joester Loria Group brokered the deal on behalf of Baby Genius.
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