The comprehensive line of 20 new musical and early learning toys from the master toy licensee Tollytots, a division of Jakks Pacific, include Be a Star Sing-Along Jukebox, Be a DJ Bear Jam-bouree and Musical Friends-in-the-Box.
"The timing of Toy Fair couldn’t be better for Genius Brands," says Klaus Moeller, chairman and chief executive officer, Genius Brands. "On the heels of our recent success with a Groupon promotion that generated 30 million impressions and the launch of a new Direct Response Division under the leadership of marketing director Denise Kovac, we anticipate continuing our sales momentum and growing brand awareness with the worldwide introduction of Tollytots’s new line of Baby Genius toys.”
Back toToy Fair 2012 Round-up
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