Genius Brands International has partnered with Sunscape Eyewear for a line of eyewear featuring its Baby Genius brand.
The two-year agreement will see Sunscape create Baby Genius-themed eyewear for boys and girls up to 4-years-old worldwide. Product categories will include sunglasses, eyewear and eyewear accessories such as croakies and cases.
The initial line of products will debut in time for the holiday season, and will be targeted to mass retailers including Walmart, Toys ‘R’ Us, Babies ‘R’ Us and Target.
“Sunscape brings a true fashion sense to the Baby Genius brand that is certain to appeal to children and resonate with parents who demand quality eyewear for their youngsters at affordable prices,” says Howard Balaban, executive vice president, new business development, Genius Brands International. “We are pleased to be partnering with Sunscape and look forward to an innovative new line of children’s eyewear fashion from their talented designers.”
Genius Brands chairman and chief executive officer, Klaus Moeller, also hinted at more upcoming deals for the brand.
“With the launch of Baby Genius-branded toys from Jakks Pacific in the fall, and Sunscape sunglasses during the busy holiday shopping season, we look forward to further brand monetization,” says Moeller.
To read more about the upcoming Baby Genius toy line from Jakks Pacific, click here.