Winfat will produce a variety of electronic learning aids, including preschool laptops and learning boards for distribution in the U.S. at mass-market and mid-tier retailers, e-commerce, specialty toy stores and book store chains. The deal runs through 2013. Initial product launch is slated for spring 2011.
"This is truly an exciting time in the evolution of Baby Genius as we extend our flagship brand into the burgeoning world of computers and electronic learning aids for young children," says Larry Balaban, owner of Pacific Entertainment. "Winfat is a company that has proven to be a master at producing top-quality products in the category and successfully distributing those products to the nation's top retailers. We look forward to an innovative new line of products for children and parents who have grown to trust the Baby Genius brand."
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