Babies"R"Us Rolls Out LittleMissMatched Line

Lifestyle brand LittleMissMatched is hitting Babies"R"Us stores and features apparel, room décor and more for infants and toddlers.The line, which is also available at Babiesrus.com, includes apparel and accessories ($7.99 to $24.99), as

April 6, 2018

Lifestyle brand LittleMissMatched is hitting Babies"R"Us stores and features apparel, room décor and more for infants and toddlers.

The line, which is also available at Babiesrus.com, includes apparel and accessories ($7.99 to $24.99), as well as infant and toddler bedding and room décor ($9.99 to $179). A furniture range, including crib, changing table, desk, nightstand and four-drawer dresser, will debut this fall.

"LittleMissMatched is one of the most innovative kids' brands around, and we are excited to bring their playful fashion sensibilities to our merchandise assortment for little ones through this exclusive collection at Babies"R"Us," says Karen Dodge, chief merchandising officer at Toys"R"Us. "This new LittleMissMatched offering for babies further adds to our broad assortment of distinctive products that can only be found at Babies"R"Us stores."

LittleMissMatched launched last fall at Toys"R"Us with a line of lifestyle products for kids and tweens. Recently, a New York-inspired assortment

of LittleMissMatched socks, shirts and totes was introduced at the Toys"R"Us Times Square store. The items feature Big Apple-themed skyscrapers, taxis and more.

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