Babies 'R' Us Debuts Small Paul

Saban Brands has announced a new partnership with Babies ‘R’ Us for a line of infant and toddler products for its brand, Paul Frank. The line, Small Paul, will be available exclusively at Babies ‘R’ Us stores nationwide beginning M

April 6, 2018

"This partnership was a natural next step for Paul Frank, as Babies ‘R’ Us is the leading authority on juvenile products,” says Elie Dekel, president, Saban Brands. “We are very proud of Paul Frank's Small Paul collection, and we're excited about the opportunity to offer Babies ‘R’ Us customers this unique assortment of items for infants and toddlers."

The Small Paul collection will available in sizes 0-5T and will include apparel, accessories, bags, backpacks, footwear and hosiery, as well as a Julius the Monkey plush.

Paul Frank's Small Paul merchandise will be showcased in a dedicated shop in Babies ‘R’ Us stores nationwide through July.

"At Babies ‘R’ Us, we recognize the undeniable popularity of the Paul Frank brand among kids and parents everywhere,"

says Aaron Kopolow, vice president, divisional merchandising manager, Babies ‘R’ Us. "We're constantly on the look-out for new, trend-right products from kid-favorite brands to introduce to our overall assortment. With this partnership, we're excited to bring the widely celebrated Small Paul designs to the moms who frequent our stores and the kids who will be thrilled to wear them."

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