Avon, Reese Witherspoon Pair for Fragrance

In Bloom, a new fragrance from Avon and actress Reese Witherspoon, will be available this November.It's the first women's celebrity-linked Avon perfume to be distributed worldwide, according to Women's Wear Daily. The scent will be a blend of gardenia, Ge

April 6, 2018

In Bloom, a new fragrance from Avon and actress Reese Witherspoon, will be available this November.

It's the first women's celebrity-linked Avon perfume to be distributed worldwide, according to

Women's Wear Daily.

The scent will be a blend of gardenia, Georgia peach, tea leaves, crisp greens and others.

An eau de parfum version will sell for $34. There will also be a limited-edition gift box set with a bottle charm of Witherspoon's monogram on a 1-ounce concentrate version for $59. Other offerings include body mist, body lotion and shower gel for $15.

Witherspoon became Avon's first brand ambassador in 2007. The company's other celebrity fragrances include baseball player Derek Jeter and actor Patrick Dempsey, as well as women's fragrances in collaboration with fashion designers such as Ungaro, Cynthia Rowley and Christian Lacroix.

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