As the film The Avengers readies for theatrical release May 4, Marvel has assembled a multi-faceted retail experience at Toys ‘R’ Us. TRU has unveiled its in-store boutiques in nearly 600 stores across the U.S., as well as a dedicated Marvel’s The Avengers online store.
The in-store boutiques features a broad collection of toys from key Marvel partners that spans multiple toy categories including action figures, R/C vehicles, role play and playsets based on the film and its Marvel Super Heroes.
The online destination will feature key product, in addition to video content, character bios, downloadable coloring sheets and desktop images. TRU will also support the property through its social media platforms like Facebook and Twitter.
“We have assembled a stellar consumer products program on behalf of Marvel’s The Avengers that allows fans to enhance their movie experience and are very happy with the retail support Toys ‘R’ Us is giving the program both in-store and online,” says Mark Rhodes, sr. vice president, North American retail development, Marvel Entertainment.
“Toys ‘R’ Us is the ultimate authority on toys, games and more based on everyone’s favorite Super Heroes, and we know that kids and collectors alike are ready to step into the role of their favorite Avenger with action figures, role play accessories and other toys,” says Jon Roman, divisional merchandise manager, Toys ‘R’ Us, U.S.