Authentic Brands Group, in conjunction with NECA announced the acquisition of the intellectual property of Marilyn Monroe. Anna Strasberg, wife of the late Lee Strasberg, will continue her involvement as a minority partner in this joint venture.
"Marilyn Monroe is recognized around the world as the embodiment of beauty and glamour," says Jamie Salter, chief executive officer and chairman of Authentic Brands Group. "Quite simply, her name and her image have timeless appeal. We feel fortunate to be responsible for the future long-term success of the Marilyn Monroe brand."
Authentic Brands Group currently manages the Bob Marley brand and owns TapouT and Silver Star. NECA has been involved in the merchandising programs of most of the 20 highest grossing films ever.