The characters of "The Beano" such as Dennis the Menace, Roger the Dodger, Minnie the Minx, The Bash Street Kids, Ivy the Terrible and Billy Whizz are to be re-invigorated with smartphone content and games via

April 6, 2018

1 Min Read

The characters of "The Beano" such as Dennis the Menace, Roger the Dodger, Minnie the Minx, The Bash Street Kids, Ivy the Terrible and Billy Whizz are to be re-invigorated with smartphone content and games via a new partnership between AT New Media and D.C. Thomson.

Development and publishing partners are being sought for The Beano app concepts featuring the familiar humor and excitement of the brand. ATNM and D.C. Thomson are interested in reviewing quirky formats and games, as well as comic concepts.

"We are launching a new digital Beano platform later this year, which complements existing activity across TV, as well as new merchandise for kids and adult fans," says Tim Collins, commercial manager at D.C. Thomson. "With an archive going back to 1938 there is no shortage of content and we look forward to working with companies who can develop really laugh out loud fun apps for all ages."

Simon Kay, business development director of ATNM and manager of the AT brands division, says: "The Beano characters are perfect for multiple app concepts and with multiple generations attaching themselves to the app world and technology that now exists, this brand has a ready audience."

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