Atlantyca Entertainment has awarded publishing rights for the preschool book series La Pimpa to China Publishing House of Electronics Industry.
The deal grants PHEI exclusive rights to publish 24 titles in Mainland China for five years.
“We are thrilled to be working with PHEI, a recognized leader in China’s publishing industry whose 30-year history of publishing excellence is well known throughout the industry. Under their sage and talented guidance the endearing La Pimpa series of books is certain to engage and entertain an entire generation of young children throughout the region,” says Claudia Mazzucco, chief executive officer, Atlantyca.
"We are very honored to introduce the La Pimpa series to our young audiences in China,” says Guo Jing, PHEI.
"We have been working with Pimpa for about 20 years with the enthusiasm and joyful approach the character owns, generations of children grow sharing these positive values and we are thankful to Atlantyca to have the opportunity to reach a wider public,” says Laura Panini, president, Franco Cosimo Panini Publishing House, editors of the La Pimpa series in Italy.