Atlantyca Entertainment has been appointed by Millimages as the exclusive licensing agent in Italy for “Mouk,” the animated preschool series based on the books by Mark Boutavant. Atlantyca will manage the licensing and merchandising programs throughout the region and explore opportunities in all key licensing categories including stationery, home wears, gift, novelties, games, and apparel.
“Atlantyca is always drawn to book-based properties that have such strong character appeal and whose creative storytelling captures the imagination of children everywhere,” says Rachele Geraci, licensing manager, Atlantyca. “‘Mouk’ is such a wonderfully innovative property, we are so thrilled to be working with Millimages and look forward to developing licensing campaigns throughout Italy that will enhance the fun of Mouk’s wordly adventures even further.”
In addition to being the No. 1 kids show on France 5, “Mouk” has been picked up by KiKA in Germany and by Disney for its networks in France, Italy, Spain, Portugal, Benelux, Scandinavia, Eastern Europe, the Middle East and Africa.