The promotion includes a collectible Geronimo Stilton Classic Sticker Album featuring individual sets of stickers depicting rainforests and the animals that live there. Rachele Geraci, Atlantyca’s licensing and agent manager brokered the deal.
The eight-week promotion launched Sept. 19 in more than 400 Despar stores throughout Northeast part of Italy, Emilia, Toscana, Umbria and Viterbo.
"We are thrilled to be working with Despar and Legambiente, and proud to have Geronimo Stilton join in this group effort to educate children about the fragile ecology of our planet, its jungles and inhabitants," says Geraci. "As one of Italy’s best known characters among children, Geronimo is the perfect ambassador to deliver this all-important educational campaign to our youth."
