The eight-week promotion launched Sept. 19 in more than 400 Despar stores throughout Northeast part of Italy, Emilia, Toscana, Umbria and Viterbo.
"We are thrilled to be working with Despar and Legambiente, and proud to have Geronimo Stilton join in this group effort to educate children about the fragile ecology of our planet, its jungles and inhabitants," says Geraci. "As one of Italy’s best known characters among children, Geronimo is the perfect ambassador to deliver this all-important educational campaign to our youth."
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