Atlantyca Adds Digital Enterprise

Pierdomenico Baccalario, author and publisher-in-chief at Atlantyca Entertainment, will serve as managing director. Baccalario introduced the new company at Far Game, an technology event held in Bologna, Italy, May 27-28 in May.

“I must admit that when Baccalario told me about his idea I was rather skeptical and reluctant; Atlantyca Entertainment was then and still is an irrepressible breeding ground of ideas, rapidly turning into brand/products," says Pietro Marietti, chief executive officer of Atlantyca Entertainment. “Soon, however, the opportunity to experiment with trans-media storytelling principles, which we had already been working on for quite some time, naturally led to make the project part of the activities in progress, whose main goal is the valorization of creativity and young talents. Hence the establishment of Atlantyca-LAB.”