Asda Features 'Cut the Rope'

Om Nom, the star of Zeptolab’s app “Cut the Rope,” has arrived on a range of children’s t-shirts for George at Asda. The deal brokered by ITV Studios Global Entertainment, licensing agent for the brand in Europe.The range was desig

April 6, 2018

Asda Features 'Cut the Rope'

The range was designed by Smith & Brooks and is exclusive to the George brand at Asda stores across Europe.

Aimed at both girls and boys ages 6 and up, the collection includes two designs that feature the app’s bold graphics and candy-loving star, Om Nom. 

"‘Cut The Rope’s’ strong, funny and exciting graphics are not just memorable in their own right but perfect for children’s t-shirts,” says Fiona Lambert, brand director, George. “This is a brand and a product that will be a hit with kids everywhere and we're thrilled to be launching the range exclusively at George.”

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