The company also announced a licensing partnership with Bento to produce footwear inspired by Paul Frank's design for baby and children up to 12 years old launching this
Zingone says she made many new contacts at the show, especially on the international side, and is in contract negotiations with companies in Brazil and Spain. Promoting new art property Sparky & Marie was a priority for MHS Licensing at the expo. Shortly after the show, MHS announced a deal with Checks In The Mail and their sister company Expressionery for art brand Sparky & Marie. Items include checks, check book covers, stationery, calendars, bookmarks, wallets, coin purses, bags, cell phone cases, key chains, plates, trays, placemats and coasters. British art brand, Lunartics, which brings a fantasy world inside the moon to life, was focused on promoting itself to the North American market and targeting agency representation in other international territories. "I am delighted with the number of serious inquiries received from South American, European and Asian markets. Lunartics, as an international brand, is now really starting to develop and we hope to announce a couple of high-profile appointments in the coming months in the build up to Brand Licensing Europe in the U.K. later in the year," says Simon Harris, managing director at Lunartics. Post-show, exhibitor The Working Girls was signed for a 365-day calendar with the Avalanche division of Perfect Timing Brands. The calendar will debut in 2012. A first timer at this year's expo, Rising Braves signed a deal with A&A Global Industries for collectible stickers, temporary tattoos, as well as novelties featuring the Skully Bunny Collection. Products will be available soon in the U.S. and Canada through vending machines. Morning Glory Licensing recently signed eight new licensees to produce Thomas Kinkade-branded products. Latest partners include Cra-Z-Art for art kits; The Mountain for T-shirts, tank tops and dresses; Saturday Knight Limited for home décor; KNG America for accent light boxes, lamps, home décor items and lenticular back-lit wall art; Joanna Sheen for international distribution of CDs for paper crafts, scrapbooking and card making, featuring Thomas Kinkade images; International Greetings for stationery products for fundraising activities; Icon Shoes for footwear, handbags and small leather goods; and Sherwood Brands for seasonal gift sets, baskets and containers. Products will begin rolling out this summer and continue throughout 2011.
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