License Global is part of the Informa Markets Division of Informa PLC

This site is operated by a business or businesses owned by Informa PLC and all copyright resides with them. Informa PLC's registered office is 5 Howick Place, London SW1P 1WG. Registered in England and Wales. Number 8860726.

Artisan Gets First Frigidaire License

In one of its first U.S. licensing deals, appliance manufacturer Electrolux has licensed the Frigidaire brand to Artisan Manufacturing for a line of sinks and faucets. The new line was launched April 24-26 at the Kitchen & Bath Industry show in New Or

The new line was launched April 24-26 at the Kitchen & Bath Industry show in New Orleans, La. Many of Electrolux’s brands, which include Frigidaire, Eureka, Tappan and Kelvinator, have been in the licensing arena for decades outside North America; however, the agreement with Artisan is Electrolux’s first foray into brand licensing in North America.

“We’ve been active in Europe, the Far East and Middle East,” says Matt Young, head of global brand licensing, Electrolux. “But in the field of corporate brands, this business model is not commonly found in the U.S., Canada or Mexico, so we’re very excited about the possibilities.”

Hide comments
account-default-image

Comments

  • Allowed HTML tags: <em> <strong> <blockquote> <br> <p>

Plain text

  • No HTML tags allowed.
  • Web page addresses and e-mail addresses turn into links automatically.
  • Lines and paragraphs break automatically.
Publish