Art Impressions, owner of the property So So Happy, has signed Commonwealth Toys to produce a complete line of plush toys, beanies, plush backpacks and related products.
The line will roll out nationwide in May at specialty chains, boutiques, department stores and a major nationwide toy retailer.
"We are incredibly excited about the opportunity to work with Commonwealth Toys," says Cindy Bailey of Art Impressions. "With their roster of respected brands and their team’s extraordinary capabilities across the board, we are sure to bring the So So Happy toy program to a new level in 2012 while delivering the quality and uniqueness people have come to expect from both of our companies."
"We are thrilled to have been granted the rights to produce So So Happy products," says Steven Greenfield of Commonwealth. "This brand has tremendous appeal to a broad base of consumers and retailers. It is not often we see a brand that has all of the elements needed to become an evergreen property–this one has it all."