Art Impressions has made Jem Sportswear and Awake the master apparel licensee in the U.S. for its So So Happy and Skelanimals brands.
“Jem and Awake were a key partner for us in the early years of the Skelanimals brand, and we couldn’t be more excited to be working with such a great group of people again,” says Cindy Bailey, chief executive officer, Art Impressions. “With their excellent sense of design and ability to deliver a top-quality product, Jem and Awake will play a significant part in our plans for growth, expansion and strategic partnerships of Skelanimals and So So Happy in North America.”
The long-term partnership encompasses key categories in adult, junior, young men’s, girls’ and boys’ apparel including hoodies, tees, tank tops, dresses, fashion bottoms and separates.
“Cindy Bailey and her team are true brand marketers and they are on the pulse of what consumers want today; the brand messaging is positive and appeals to consumers on all levels,” says Jeff Marine, chief executive officer, Jem Sportswear and Awake. “With their excellent hands-on approach, brand marketing and retail relationships, we are poised to build true lifestyle brands.”