The latest partnerships include Bravado International for adult apparel; The Creative Cake Company for a range of celebration cakes; and Portico Designs for stationery, paper-engineered products and key rings. RDF also recently revealed that Simon & Schuster would produce books and Egmont U.K. for annuals.
Meanwhile, the kids' series premiered in the U.K. on Channel 4, as part of the station's T4 Saturday morning block. The second season will air on Nick Jr later this month. Ten major territories have also picked up the series, including ABC Australia, Nick Australia, Treehouse TV in Canada, Disney Channel Latin America, Nickelodeon Asia and Hop! TV in Israel.
"Yo Gabba Gabba!" is produced by The Magic Store and W!ldbrain. RDF Kids represents all U.K. and international licensing and merchandising rights excluding North America for the property.
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