Memory Technology will create products such as coloring books, activity books and hardcover books for a 2011 launch. Sabor will roll out T-shirts, sweatshirts and bags this December.
"Maya the Bee" has been on television for 30 years on Rai 1 and airs in more than 120 countries worldwide.
Subscribe and receive the latest news from the industry.
Join 62,000+ members. Yes, it’s completely free.