Sony Computer Entertainment America Inc. has awarded four new industry leaders in apparel and accessories licenses for the PlayStation brand and various game franchises, including God of War, Ratchet & Clank, Resistance Fall of Man, Heavenly Sword, and Little Big Planet. IV Gear Inc. will develop an extensive line of T-shirts, headwear, and other apparel for the specialty and mid-tier market. Fortune Fashions will also focus on the mid-tier market as well as mass retail channels for T-shirts and hoodies. Bioworld will produce headwear, bags, and accessories. MJC will round out the program with boys’ and young men’s boxers and loungewear.

John Leonhardt, president of Dimensional Branding Group, which is leading the DBG PlayStation licensing team, says, “With the addition of this diverse roster of creative and passionate apparel partners, this marks the initiation of PlayStation as one of the most innovative and cutting-edge licensing programs.”